Tuesday 27 October 2009
Asian Lifestyle Show 2004 - 2007
The Asian Lifestyle Show was successfully launched in 2004 and was held annually for four years at the Grand Hall, Olympia Exhibition Centre, London. This three-day exhibition was the first and original celebration of British Asian lifestyle and culture. This event attracted many national and international participants including leading brand sponsors, 40,000+ visitors and 300+ exhibitors annually showcasing a diverse range of products and services from - Food, Drink & Cookery, Mind & Body, Health & Fitness, Sport & Leisure, Hair & Beauty, Fashion, Weddings, Government & Healthcare Services, Travel, Home Fashion & Style, Home Entertainment, Technology, Business & Enterprise, Property, Investments, Education and Recruitment.
The Asian Lifestyle Show was a complete family event with spectacular features that included live & interactive demonstrations by top chefs at the Cookery Theatre, live performances by popular Music Artists at the Entertainment Stage, elaborate Fashion Shows at the Catwalk Stage and personal appearances from ‘A’ list Bollywood Actors & Indian TV Celebrities for interviews, autograph and photograph opportunities. Bollywood Actors that have featured in this event over the years include Shah Rukh Khan, Kajol, Saif Ali Khan, Kareena Kapoor, Ajay Devgan, Preity Zinta, Fardeen Khan, Jiah Khan, Vivek Oberoi, Arjun Rampal, Lara Dutta, John Abraham, Bipasha Basu and Sonali Bendre. Music Artists that have featured in this event over the years include Sonu Nigam, Kunal Ganjawala, Kailash Kher, Usha Uthup, Indian Idol 1 Winner Abhijeet Sawant, Indian Idol 2 Winner Sandip Acharya, Raghav, Rishi Rich, Jay Sean, Juggy D, Veronica, Sukhbir, H Dhami, Stereo Nation, Rouge and Jinx. (Please take a look at the Gallery webpage for images).
The Asian Lifestyle Show exceeded all expectations and was praised as one of the most successful shows ever staged at Olympia’s Grand Hall. This event was widely recognised as the UK’s leading Asian lifestyle & cultural exhibition and was even a finalist for the Best Launch Show award at the AEO* Excellence Awards. The Asian Lifestyle Show was the most successful show of its kind, with a post event telecast to a worldwide audience and with extensive media coverage from the likes of Sky News, The Observer newspaper, ITV London Tonight, Exhibitions.com, and British Satellite News. The unprecedented success of the Asian Lifestyle Show resulted in other ‘inspired’ shows in the UK and abroad. This is a testament to what a successful path breaking initiative the original Asian Lifestyle Show was. The original Asian Lifestyle Show took place for four years between 2004 and 2007 and is still considered unrivalled in visitor and exhibitor attendance numbers for this type of event. The success of this show was enhanced by the diverse skill set and the vast experience of the Organising Team led by Vijay Saggar & Puja Saggar and their focused & passionate determination to deliver a high quality event that offered value for money to all it’s stakeholders - especially the sponsors, exhibitors and visitors.
*AEO – Association of Event Organisers
Press reviews on the show...
“The opening day saw one of the highest attendances for a launch show at Olympia… a tribute to the event’s … imaginative content and the organisers’ ability to tap into public interest and enthusiasm for Asian culture. It is a pleasure to welcome such a bold, creative and successful show to our venue.” Anthony Lyons, ECO Group CEO
"Staged at London's Olympia, Asian Lifestyle is now second only to the Ideal Home Exhibition in terms of visitor numbers and revenue." Sarah Ryle, The Observer, Sunday July 18, 2004
“Asian culture is everywhere these days. And it's not just entertainment - there's the food, the fashion and plenty more. This weekend it's all coming together under one roof, at the first ever Asian Lifestyle show at Olympia.” Liz Wickham, ITV London Tonight
“Over 40,000 people attended Asian Lifestyle 2004 show making it one of the best opening shows this year at Olympia. This was an excellent result since it was the first time an Asian event had ever taken place at Olympia. “ Exhibitions.com
“Leading small to medium Asian businesses…throughout the UK have come under one exhibition roof (for the Asian Lifestyle Show), highlighting the increasing value of the Asian "brown pound" in Britain.” British Satellite News
The Asian Lifestyle Show was a complete family event with spectacular features that included live & interactive demonstrations by top chefs at the Cookery Theatre, live performances by popular Music Artists at the Entertainment Stage, elaborate Fashion Shows at the Catwalk Stage and personal appearances from ‘A’ list Bollywood Actors & Indian TV Celebrities for interviews, autograph and photograph opportunities. Bollywood Actors that have featured in this event over the years include Shah Rukh Khan, Kajol, Saif Ali Khan, Kareena Kapoor, Ajay Devgan, Preity Zinta, Fardeen Khan, Jiah Khan, Vivek Oberoi, Arjun Rampal, Lara Dutta, John Abraham, Bipasha Basu and Sonali Bendre. Music Artists that have featured in this event over the years include Sonu Nigam, Kunal Ganjawala, Kailash Kher, Usha Uthup, Indian Idol 1 Winner Abhijeet Sawant, Indian Idol 2 Winner Sandip Acharya, Raghav, Rishi Rich, Jay Sean, Juggy D, Veronica, Sukhbir, H Dhami, Stereo Nation, Rouge and Jinx. (Please take a look at the Gallery webpage for images).
The Asian Lifestyle Show exceeded all expectations and was praised as one of the most successful shows ever staged at Olympia’s Grand Hall. This event was widely recognised as the UK’s leading Asian lifestyle & cultural exhibition and was even a finalist for the Best Launch Show award at the AEO* Excellence Awards. The Asian Lifestyle Show was the most successful show of its kind, with a post event telecast to a worldwide audience and with extensive media coverage from the likes of Sky News, The Observer newspaper, ITV London Tonight, Exhibitions.com, and British Satellite News. The unprecedented success of the Asian Lifestyle Show resulted in other ‘inspired’ shows in the UK and abroad. This is a testament to what a successful path breaking initiative the original Asian Lifestyle Show was. The original Asian Lifestyle Show took place for four years between 2004 and 2007 and is still considered unrivalled in visitor and exhibitor attendance numbers for this type of event. The success of this show was enhanced by the diverse skill set and the vast experience of the Organising Team led by Vijay Saggar & Puja Saggar and their focused & passionate determination to deliver a high quality event that offered value for money to all it’s stakeholders - especially the sponsors, exhibitors and visitors.
*AEO – Association of Event Organisers
Press reviews on the show...
“The opening day saw one of the highest attendances for a launch show at Olympia… a tribute to the event’s … imaginative content and the organisers’ ability to tap into public interest and enthusiasm for Asian culture. It is a pleasure to welcome such a bold, creative and successful show to our venue.” Anthony Lyons, ECO Group CEO
"Staged at London's Olympia, Asian Lifestyle is now second only to the Ideal Home Exhibition in terms of visitor numbers and revenue." Sarah Ryle, The Observer, Sunday July 18, 2004
“Asian culture is everywhere these days. And it's not just entertainment - there's the food, the fashion and plenty more. This weekend it's all coming together under one roof, at the first ever Asian Lifestyle show at Olympia.” Liz Wickham, ITV London Tonight
“Over 40,000 people attended Asian Lifestyle 2004 show making it one of the best opening shows this year at Olympia. This was an excellent result since it was the first time an Asian event had ever taken place at Olympia. “ Exhibitions.com
“Leading small to medium Asian businesses…throughout the UK have come under one exhibition roof (for the Asian Lifestyle Show), highlighting the increasing value of the Asian "brown pound" in Britain.” British Satellite News
Shreem Events - Who We Are....
Shreem Events consists of a team of skilled, experienced and results-orientated individuals and partners with over 63 years of collective experience in the events & exhibitions industry. Together we form the perfect synergy to deliver unique, innovative and cost effective event solutions as per our client’s exact requirements. We have worked with many national and regional premier venues such as Earls Court & Olympia Exhibition Centre, NEC Birmingham and ExCeL Exhibition Centre to name a few.
Shreem Events was founded by Puja Saggar, a BA (Hons) Accounting and Finance graduate who qualified as an ACCA accountant with PricewaterhouseCoopers (PwC). Puja left her role as Corporate Tax Consultant with PwC and went on to become the Finance & Operations Director of Himalaya Shows (the organiser of the Asian Lifestyle Show). Puja undertook the full hands-on management and day to day running of the Asian Lifestyle Show - overseeing sales & sponsorship, finance, marketing, operations & logistics, health & safety and team management since the show launched in 2004. Puja is both IOSH* and NEBOSH* qualified and believes in the continuing professional development of herself and her team so that together they have the knowledge and skills needed to deliver the best event solutions for their clients.
* IOSH – (Institution of Occupational Safety and Health) Managing Safely Certificate in the Exhibition and Events Industry
* NEBOSH – (National Examination Board in Occupational Safety and Health) National General Level 3 Certificate in Occupational Health and Safety.
Shreem Events was founded by Puja Saggar, a BA (Hons) Accounting and Finance graduate who qualified as an ACCA accountant with PricewaterhouseCoopers (PwC). Puja left her role as Corporate Tax Consultant with PwC and went on to become the Finance & Operations Director of Himalaya Shows (the organiser of the Asian Lifestyle Show). Puja undertook the full hands-on management and day to day running of the Asian Lifestyle Show - overseeing sales & sponsorship, finance, marketing, operations & logistics, health & safety and team management since the show launched in 2004. Puja is both IOSH* and NEBOSH* qualified and believes in the continuing professional development of herself and her team so that together they have the knowledge and skills needed to deliver the best event solutions for their clients.
* IOSH – (Institution of Occupational Safety and Health) Managing Safely Certificate in the Exhibition and Events Industry
* NEBOSH – (National Examination Board in Occupational Safety and Health) National General Level 3 Certificate in Occupational Health and Safety.
Shreem Events - What We Do.....
Delivering unique, innovative & cost effective event solutions is what our service is all about. With our diverse network, knowledge, resources and experience we can project manage or support all types of -
• Exhibitions & Events - Consumer, Trade, Corporate & Private
• Fairs, Festivals & Melas
• Live / Seated Events – Concerts, Gigs, Shows
• Conferences
• Promotions & Product Launches
• Fundraising & Social Events
• Landmark Personal Events – Weddings, Milestone Birthdays & Anniversaries and Jubilee Celebrations
If you only have an initial idea for your event or exhibition but are unsure how to develop it further then get in touch for an informal chat about how we can help to bring your vision to life.
We can also offer bespoke services, tailored specifically to your event or exhibition requirements, to offer support in areas such as –
Sales & Sponsorship
Bring exhibitors & sponsors to your event or exhibition by selling sponsorship &/or exhibition stands/ space to our large database of established business contacts that are actively participating in events & exhibitions.
Operations, Logistics and Health & Safety
Provide comprehensive operational, logistical and health & safety management services with full delivery of pre event, on-site and post event strategy. Members of our team are IOSH* and NEBOSH* qualified.
Marketing & Communications
Execute the full campaign management of your event or exhibition from design to delivery.
Brand Management
Create the ultimate live one to one marketing experience for your business by using the power of exhibition marketing to connect your brand with thousands of prospective customers at high profile events & exhibitions. This can be a cost effective form of face to face marketing providing businesses with the opportunity to showcase products and services, generate sales and maximise brand awareness.
* IOSH - Institution of Occupational Safety and Health
* NEBOSH - National Examination Board in Occupational Safety and Health
• Exhibitions & Events - Consumer, Trade, Corporate & Private
• Fairs, Festivals & Melas
• Live / Seated Events – Concerts, Gigs, Shows
• Conferences
• Promotions & Product Launches
• Fundraising & Social Events
• Landmark Personal Events – Weddings, Milestone Birthdays & Anniversaries and Jubilee Celebrations
If you only have an initial idea for your event or exhibition but are unsure how to develop it further then get in touch for an informal chat about how we can help to bring your vision to life.
We can also offer bespoke services, tailored specifically to your event or exhibition requirements, to offer support in areas such as –
Sales & Sponsorship
Bring exhibitors & sponsors to your event or exhibition by selling sponsorship &/or exhibition stands/ space to our large database of established business contacts that are actively participating in events & exhibitions.
Operations, Logistics and Health & Safety
Provide comprehensive operational, logistical and health & safety management services with full delivery of pre event, on-site and post event strategy. Members of our team are IOSH* and NEBOSH* qualified.
Marketing & Communications
Execute the full campaign management of your event or exhibition from design to delivery.
Brand Management
Create the ultimate live one to one marketing experience for your business by using the power of exhibition marketing to connect your brand with thousands of prospective customers at high profile events & exhibitions. This can be a cost effective form of face to face marketing providing businesses with the opportunity to showcase products and services, generate sales and maximise brand awareness.
* IOSH - Institution of Occupational Safety and Health
* NEBOSH - National Examination Board in Occupational Safety and Health
Welcome to Shreem Events.....
Shreem Events is a complete events & exhibitions management company that can innovatively conceptualise, plan, develop, organise, manage, market or service all types of events & exhibitions. Offering full conception to completion services or bespoke services tailored to provide support in areas such as sales & sponsorship, marketing, operations & logistics and health & safety. Each event is managed as a custom project and can vary from a landmark personal event, a corporate event, or a multi-day trade or consumer exhibition with 300+ exhibitors and 40,000+ visitors.
Our projects are as varied in size, budget and applications as the clients we work with. What remains consistent is our firm dedication in providing a personal but professional service that offers unique, innovative & cost effective event solutions without comprising on attention to detail and the timely delivery to our client’s budgets, objectives and expectations.
Our aim is to allow our client to step back from the logistical management of their event to enable them to focus on their overall vision and objectives.
Our projects are as varied in size, budget and applications as the clients we work with. What remains consistent is our firm dedication in providing a personal but professional service that offers unique, innovative & cost effective event solutions without comprising on attention to detail and the timely delivery to our client’s budgets, objectives and expectations.
Our aim is to allow our client to step back from the logistical management of their event to enable them to focus on their overall vision and objectives.
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