The Asian Lifestyle Show was successfully launched in 2004 and was held annually for four years at the Grand Hall, Olympia Exhibition Centre, London. This three-day exhibition was the first and original celebration of British Asian lifestyle and culture. This event attracted many national and international participants including leading brand sponsors, 40,000+ visitors and 300+ exhibitors annually showcasing a diverse range of products and services from - Food, Drink & Cookery, Mind & Body, Health & Fitness, Sport & Leisure, Hair & Beauty, Fashion, Weddings, Government & Healthcare Services, Travel, Home Fashion & Style, Home Entertainment, Technology, Business & Enterprise, Property, Investments, Education and Recruitment.
The Asian Lifestyle Show was a complete family event with spectacular features that included live & interactive demonstrations by top chefs at the Cookery Theatre, live performances by popular Music Artists at the Entertainment Stage, elaborate Fashion Shows at the Catwalk Stage and personal appearances from ‘A’ list Bollywood Actors & Indian TV Celebrities for interviews, autograph and photograph opportunities. Bollywood Actors that have featured in this event over the years include Shah Rukh Khan, Kajol, Saif Ali Khan, Kareena Kapoor, Ajay Devgan, Preity Zinta, Fardeen Khan, Jiah Khan, Vivek Oberoi, Arjun Rampal, Lara Dutta, John Abraham, Bipasha Basu and Sonali Bendre. Music Artists that have featured in this event over the years include Sonu Nigam, Kunal Ganjawala, Kailash Kher, Usha Uthup, Indian Idol 1 Winner Abhijeet Sawant, Indian Idol 2 Winner Sandip Acharya, Raghav, Rishi Rich, Jay Sean, Juggy D, Veronica, Sukhbir, H Dhami, Stereo Nation, Rouge and Jinx. (Please take a look at the Gallery webpage for images).
The Asian Lifestyle Show exceeded all expectations and was praised as one of the most successful shows ever staged at Olympia’s Grand Hall. This event was widely recognised as the UK’s leading Asian lifestyle & cultural exhibition and was even a finalist for the Best Launch Show award at the AEO* Excellence Awards. The Asian Lifestyle Show was the most successful show of its kind, with a post event telecast to a worldwide audience and with extensive media coverage from the likes of Sky News, The Observer newspaper, ITV London Tonight, Exhibitions.com, and British Satellite News. The unprecedented success of the Asian Lifestyle Show resulted in other ‘inspired’ shows in the UK and abroad. This is a testament to what a successful path breaking initiative the original Asian Lifestyle Show was. The original Asian Lifestyle Show took place for four years between 2004 and 2007 and is still considered unrivalled in visitor and exhibitor attendance numbers for this type of event. The success of this show was enhanced by the diverse skill set and the vast experience of the Organising Team led by Vijay Saggar & Puja Saggar and their focused & passionate determination to deliver a high quality event that offered value for money to all it’s stakeholders - especially the sponsors, exhibitors and visitors.
*AEO – Association of Event Organisers
Press reviews on the show...
“The opening day saw one of the highest attendances for a launch show at Olympia… a tribute to the event’s … imaginative content and the organisers’ ability to tap into public interest and enthusiasm for Asian culture. It is a pleasure to welcome such a bold, creative and successful show to our venue.” Anthony Lyons, ECO Group CEO
"Staged at London's Olympia, Asian Lifestyle is now second only to the Ideal Home Exhibition in terms of visitor numbers and revenue." Sarah Ryle, The Observer, Sunday July 18, 2004
“Asian culture is everywhere these days. And it's not just entertainment - there's the food, the fashion and plenty more. This weekend it's all coming together under one roof, at the first ever Asian Lifestyle show at Olympia.” Liz Wickham, ITV London Tonight
“Over 40,000 people attended Asian Lifestyle 2004 show making it one of the best opening shows this year at Olympia. This was an excellent result since it was the first time an Asian event had ever taken place at Olympia. “ Exhibitions.com
“Leading small to medium Asian businesses…throughout the UK have come under one exhibition roof (for the Asian Lifestyle Show), highlighting the increasing value of the Asian "brown pound" in Britain.” British Satellite News
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